Magazines, Advertising, and Mass Tourism in Postwar America
Richard K. Popp, Baton Rouge : LSU Press. 2012
In mid-twentieth-century America, mass tourism became emblematic of the
expanding horizons associated with an affluent, industrial society.
Nowhere was the image of leisurely travel more visible than in the
parade of glossy articles and advertisements that beckoned readers from
the pages of popular magazines. In Richard K. Popp's The Holiday Makers,
the magazine industry serves as a window into postwar media and
consumer society, showing how the dynamics of market research and
commercial print culture helped shape ideas about place, mobility, and
leisure. Magazine publishers saw travel content as a way to connect
audiences to a booming ad sector, while middlebrow editors believed
sightseeing travel was a means of fostering a classless society at home
and harmony abroad. Expanding transportation networks and free time lay
at the heart of this idealized vision...
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