Donnerstag, 23. Juni 2016

Sommerreihe Teil 2 / Vorstellung eines ebooks aus der Datenbank EBSCO


PR 2.0: How Digital Media Can Help You Build a Sustainable Brand


If sustainability is central to your business strategy, then 21st century trends in corporate communications apply to you, doubly. From addressing the growing skepticism of traditional corporate messages to finding ways to engage an increasingly participatory and digital-savvy workforce and consumer base, there are new ways to effectively connect with your stakeholders. Use this book to: understand how transparency in corporate responsibility and the increasing importance of digital media have updated the way effective organizations communicate; develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; get practical advice on how to'sell'the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. An effective engagement plan will require the powerful combination of living your values and telling an authentic story, while leveraging the true value of social and digital media. This book will help you make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information.  

Dieses Buch finden Sie in der  e-book Business Collection der Datenbank EBSCO (Zugang über den VC).

Dienstag, 21. Juni 2016

Pünktlich zum Sommeranfang starten wir mit unserer Sommerreihe / Teil 1

Wie in jedem Jahr gibt es auch 2016 eine Sommerreihe auf unserem Blog. Dieses Mal möchten wir e-books aus der e-book Business Collection der Datenbank EBSCO vorstellen, auf die die EBC Hochschule seit Anfang des Jahres Zugriff hat.

Teil 1: Surfing the long Summer von Carol Velthuis, 2010

Industries sometimes are dominated by one market leader for many years. These successful companies are called "Summer Champions" by Carol Velthuis, referring to the natural seasonal cycle of businesses. The question is how a company can stay in the summer of this cycle for as long as possible. In this book, Velthuis analyzies 40 global industries and 500 companies over six years to identify 15 Summer Champions that have outgrown the market over the entire period. This book provides a framework for analyzing competitive success and includes 25 lessons to become a Summer Champion.

Samstag, 18. Juni 2016

John Maynard Keynes: The General Theory of Employment, Interest and Money

Book's release of The General Theory of Employment, Interest and Money was in February 1936. It is a main work of economics literature.

This book you will find in the libraries of Hamburg & Berlin (EBC Hochschule).


Introduction by Paul Krugman to The General Theory of Employment, Interest, and Money:

SYNOPSIS:

Introduction

In the spring of 2005 a panel of “conservative scholars and policy leaders” was asked to identify the most dangerous books of the 19th and 20th centuries. You can get a sense of the panel’s leanings by the fact that both Charles Darwin and Betty Friedan ranked high on the list. But The General Theory of Employment, Interest, and Money did very well, too. In fact, John Maynard Keynes beat out V.I. Lenin and Frantz Fanon. Keynes, who declared in the book’s oft-quoted conclusion that “soon or late, it is ideas, not vested interests, which are dangerous for good or evil,” [384] would probably have been pleased.
Over the past 70 years The General Theory has shaped the views even of those who haven’t heard of it, or who believe they disagree with it. A businessman who warns that falling confidence poses risks for the economy is a Keynesian, whether he knows it or not. A politician who promises that his tax cuts will create jobs by putting spending money in peoples’ pockets is a Keynesian, even if he claims to abhor the doctrine. Even self-proclaimed supply-side economists, who claim to have refuted Keynes, fall back on unmistakably Keynesian stories to explain why the economy turned down in a given year.
In this introduction I’ll address five issues concerning The General Theory. First is the book’s message – something that ought to be clear from the book itself, but which has often been obscured by those who project their fears or hopes onto Keynes. Second is the question of how Keynes did it: why did he succeed, where others had failed, in convincing the world to accept economic heresy? Third is the question of how much of The General Theory remains in today’s macroeconomics: are we all Keynesians now, or have we either superseded Keynes’s legacy, or, some say, betrayed it? Fourth is the question of what Keynes missed, and why. Finally, I’ll talk about how Keynes changed economics, and the world.

Complete introduction you can read here http://www.pkarchive.org/economy/GeneralTheoryKeynesIntro.html

Donnerstag, 9. Juni 2016

Die Gewinner vom Berlin Fashion Film Festival

Das ist der Gewinner in der Kategorie Best Use of Fashion:

Go Zones von Cyprien Clément-Delmas. Direktor Cyprien Clément-Delmas und Pariser Jugendliche, Nachtschwärmer aller Couleur, haben sich zusammen getan, um zu zeigen, dass die sogenannten No Go Zones in Frankreich vor Leben, Kreativität und Vielfalt strotzen. Und nicht gefährlich sind. Eine Ode an Paris, an die Jugend, an Tanz, Musik – und Mode. (Quelle: Textilwirtschaft)



Über weitere Gewinnerfilme kann man sich hier informieren bzw. diese auch anschauen:
http://www.textilwirtschaft.de/fashion/Fokus-Film_102669.html?utm_source=fashionnewsflash&utm_medium=newsflash

Übrigens! Die Zeitschrift Textilwirtschaft gibt es in allen EBC-Campus-Bibliotheken.

Mittwoch, 8. Juni 2016

New magazine in the library of Berlin: The Hundert / focused on the startup scene worldwide

Issue of May: Female Startup Founders Europe

e.g. "Chic by Choise"  

The Idea for the magazine (http://www.the-hundert.com/about/): 

The idea for the Hundert comes from Jan Thomas – our publisher and founder. 5 years ago he moved from Frankfurt to Berlin to do a “big online thing” (like many others who came here). With his traditional marketing background, he didn’t know anything about startups and didn’t have any contacts in the startup scene. What he did have however, was a very strong interest in the startup scene. So he started to write about it on his small blog called “Berlin Valley”. While writing, analyzing and reading other blogs and media, he learned very quickly how the scene works, what its problems and needs are. As a blogger he was invited to all possible events, where he could meet a lot of people and collect their business cards. After a year he had a large pile of cards lying on his table and Jan began wondering, how he could use all of his new contacts on his blog. First idea – ask the ten most important players he knew to write their statement on the Berlin startup scene. It should be simple but interesting. Yet he struggled to narrow the group down to ten, so broadened the number of participants to fifty. But if fifty was possible, so was a hundred- the concept of the Hundert began to take shape. The question was, how to convince the most important minds in the Berlin startup scene to write a text for a guy who no one knew? The answer: give them a high quality platform – a real magazine. And from this crazy idea the Hundert Vol. 1 originated in October 2013. Everybody pleasantly surprised to witness the first printed magazine addressed to and talking about the Berlin startup scene. Since then 6 issues of the Hundert have been released, with currently 4 editions a year.

Montag, 6. Juni 2016

Lange Nacht der Wissenschaften in Berlin + Potsdam

Mehr als 70 wissenschaftliche Einrichtungen in Berlin und auf dem Potsdamer Telegrafenberg öffnen am 11. Juni 2016 von 17 bis 24 Uhr ihre Türen. Es gibt mehr als 2.000 Experimente, Vorträge, Workshops und Mitmachaktionen für Erwachsene und Kinder.

Infos zum kompletten Programm gibt es hier http://www.langenachtderwissenschaften.de/?goto=show_preview&history_state=1

Mittwoch, 1. Juni 2016

Campus Berlin: Tag der offenen Tür am 17. Juni 2016

EBC Hochschule Campus Berlin

 

Tag der Offenen Tür

 

Freitag, den 17. Juni 2016 11.00-16.00 

 


Gut informiert die Zukunft planen!

AbiturientInnen, GymnasiastInnen, LehrerInnen, AbsolventInnen und alle anderen Interessierten sind herzlich eingeladen, den Campus Berlin und die umfangreichen Studienmöglichkeiten kennen zu lernen. Nutzen Sie die Angebote, Vorträge zu besuchen, Gespräche mit Studierenden und Professoren zu führen sowie bei Führungen die Hochschule zu besichtigen.

 

 

Was Sie u.a. erwartet:

  • Allgemeine Studienberatung zu Bewerbungsverfahren, Zulassungsvoraussetzungen, Studieninhalten und Studienablauf
  • allgemeine Beratung zur Studienfinanzierung - KfW Studienkredit & BAföG 
  • Informationen & Beratung zu den Partneruniversitäten
  • Informationen zu unserem Career & Coaching Programm

weitere Infos http://www.ebc-hochschule.de/de/standorte/campus-berlin/veranstaltungen-termine.html 

EBC Hochschule Campus Berlin
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10827 Berlin (Schöneberg)