Wer sich für ältere Ausgaben (bis ins Jahr 2003) interessiert, kann nun auch in der Datenbank ABI/Inform (Link auf dem virtuellen Campus) diese im Volltext lesen.
Infos zur Zeitschrift (Quelle: Webseite Emerald):
The specific aims of the journal are to:
- provide a refereed forum for empirically based research in clothing marketing and management
- encourage the production and dissemination of rigorous academic papers addressing major marketing and management issues facing the world's fashion manufacturing and retailing sectors
- identify best managerial and marketing practices internationally and to promote their widespread use in the sector
- provide a regular review of trade, production, consumption and employment trends in various countries/regions
- expose concepts in fashion marketing and management to rigorous study and, where appropriate, to undermine widely held myths by presenting well-focused research evidence